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How to avoid impulse buying when sales shopping

Updated: Jan 26, 2021

Be warned – whether on-line or in-shop - impulse buying during the sales can be a waste of time and money unless you know that the item will fit perfectly into your existing wardrobe. A Colour Analysis and Online Personal Stylist session can help.

What usually happens is that the impulse purchase sits unworn in your wardrobe for months or even years while you ponder what to wear with it or you have to go and spend more money buying something to go with it!!


Sales shopping gives us the opportunity to invest in garments or designers normally outside our price bracket, but don’t be swayed by the discounts – if you don’t wear the garment it will end up being an expensive mistake not a fabulous bargain!


Invest in coats, jackets, shoes, boots, bags and cashmere BUT only in styles and colours that suit you and fit into your wardrobe. Avoid anything that is an obvious fashion fad because it is already out of date and if there are lots of a particular style on sale don’t waste your time trying it on because there is obviously something wrong with the fit of the garment!!


To help avoid disastrous mistakes always check the flexibility of any potential purchase by asking the following questions. Ask yourself –


Can I wear this for approximately 3 years and will it still be acceptable?

Can I accessorise it in 3 different ways?

Could I wear it to 3 different occasions or events?

AND most important of all – does it go with 3 things that I already have in my wardrobe?!

Following this mantra had saved me and my clients £1,000's over the years!


Happy Sales Shopping!!


Article courtesy of Gail Morgan - Study in Style


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